New SS18 collection for men

Sun, heat, flowers... The good weather arrives and like every year, the long-awaited change of season. We say goodbye to this cold winter and greet spring-summer with lots of energy by presenting our new collection for these months of light and color.

The new collection, entitled "Save the Planet"is based on nature. We talk about sunsets, grasslands, seas, oceans, rain and wild animals... among which 4 distinct groups stand out:

Sunrise. It was inspired by the colors of the dawn and the sea, aspects visible as a detail in the rubber. In this case, a cotton and elastane fabric has been developed. A perfect look for those nostalgic for the sea and summer days.

Canyon. A Texan style with an ethnic and reddish touch. To find out where it comes from, we have to travel to the Grand Canyon of the USA. A model with contrasting spikes and a Cherokee style print.

Minerals. In this case we are talking about a minimalist sports series created with a special fabric blend of viscose, cotton and Lycra® that adds quality to the piece. With Silver + antibacterial properties.

Artsy. Finally, a series inspired by modern works of art, with holographic effects on the pieces, litmus and kinetic art prints with effect dimensional A range in which optical effects create very original pieces.

On the other hand, we will also be able to find a collection of underwear focused exclusively on preserving the environment and reducing impact environmental, a small preview of the upcoming season FW18 "Save The Planet". The collection, created exclusively with organic cotton, is divided between the series:

Sky: Rubber printed with sky and white clouds. With the colors indigo and indigo as a base.

Water: Rubber printed with marine fauna. With blue and navy colors as protagonists.

Land: Rubber printed with images of fauna from the African savannah. With maroon and olive colors on a chromatic background.

The entire collection contains a message inside the rubber to internalize the concept of sustainability and care for our environment.

In addition, the packaging of this collection, in accordance with the theme, is completely recycled, composed of special packaging explaining the collection so that we can all become aware of the importance of caring for and respecting the environment .