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Under the name 080 360º BARCELONA FASHION BRANDS, a representation of members of the "Cluster Tèxtil i Moda de Catalunya" is presented as part of 080 Barcelona Fashion
At 080 360º BARCELONA FASHION BRANDS, Catalan commercial brands will parade such as ALDO MARTINS, ESCORPION, MESSCALINO, NAULOVER, PUNTO BLANCO, YERSE or GUASCH with their fashion proposals for the autumn - winter season 2012/13 which will be added to the collections of independent designers, such as Josep Abril or Míriam Ponsa, among others.
The new name incorporates the digits 360º to symbolize that these are brands that focus their efforts on the main aspects of the fashion business; product and brand, marketing, financing and business management of the business, taking a comprehensive approach to this stimulating and at the same time complex business. The name of BARCELONA also appears, a brand recognized and appreciated throughout the world that contributes to synthetically explaining a Mediterranean style that conveys passion, freshness and at the same time elegance and quality in the designs.
From this way, fashion brands from Catalonia that generate business, employment and wealth for the country return to the most emblematic catwalk of fashion organized from Catalonia, with the vocation to present their brand values and their creative proposals as a springboard to support its national and international sales efforts, contributing at the same time to the strengthening of the notoriety of this fashion event.
It must be remembered that Catalonia is a country of Fashion. There is a textile and fashion ecosystem made up of industrial companies of spinning, fabrics, clothing, finishes, brands of international prestige, distributors, auxiliary industry, design schools, specialized consultancies that contribute, in aggregate form, to contribute 1.5% of the general GDP of the country and 4.5% of the industrial GDP and employ 100,000 workers, including textile distribution. This sector has made intense export efforts in recent years and in this way, Catalan fashion, led by commercial brands, has achieved a strong presence in EU and non-EU markets.
Most of the commercial brands that parade on 080 360º BARCELONA FASHION BRANDS are part of the Textile and Fashion Cluster of Catalonia, a newly created association whose mission is to promote the competitiveness of Catalan companies through networking, international sales and innovation aimed at adding value to products manufactured in Catalonia, organizing individual and collective projects. Currently, more than 50 Catalan brands are part of the Cluster, generating 600 million euros in aggregate turnover and 3,500 direct jobs.
The forecast is that in the next edition of summer 2012, new brands present their collections at 080 360º BARCELONA FASHION BRANDS, joining those who have started this path and consolidating a transcendent fashion event inside and outside our borders.
